Per la prima volta Victoria’s Secret punta su una modella transgender. Si tratta della brasiliana 22enne Valentina Sampaio, già nota per essere stata, nel 2017, la prima donna trans ad apparire su una copertina di Vogue nell’edizione francese, brasiliana e tedesca.
A darne personalmente l’annuncio la stessa Sampaio con un post su Instagram: «Scatto dal backstage @vspink» .
La 22enne brasiliana è stata infatti scelta come nuova spokesmodel della linea Pink, che lanciata nel 2002 dal marchio statunitense noto soprattutto per la produzione di lingerie, è rivolta a un pubblico di giovani donne tra i 15 e i 22 anni.
La decisione di ingaggiare una modella trans segue di alcuni mesi la polemica suscitata dal chief marketing officer Ed Razek che aveva detto che il Victoria’s Secret Fashion Show non è per donne formose o Lbt, perché queste categorie non rappresentano la ‘fantasia’ che il marchio cerca di vendere.
Ciò ha portato giorni fa l’azienda ad annunciare che quest’anno per la prima volta, dopo 23 edizioni, non ci sarà il Fashion Show con le celebri modelle Angels.
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