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Home Attualità

La campagna inclusiva di Zurich per il 19 marzo: «Buona Festa dei Papà»

PER GIANNI TOFANELLI LA COMPAGNIA ASSICURATIVA «VALORIZZA OGNI FIGURA PATERNA NELLA SUA INTEREZZA»

Francesco Lepore by Francesco Lepore
19 Marzo 2021
in Attualità

Zurich lancia una campagna senza precedenti in occasione dell’odierna Festa del papà. Attraverso sei diversi coloratissimi meme, pubblicati oggi su Facebook, la storica compagnia assicurativa elvetica ricorda che «un papà è qualcosa di unico ma non c’è un unico genere di papà. Trasformiamo questo giorno dedicandolo a tutte le figure paterne. Festeggiamo tutti insieme la Festa dei Papà».

Nel primo meme di indirizzo esplicativo dell’intera campagna si legge: «C’è chi ha due papà, chi ne ha uno lontano e uno vicino, chi ha un papà diverso da suo padre. Noi vogliamo festeggiarli tutti, perché quel che conta è esserci. Cambiamo la Festa del Papà, dedichiamola a tutte le figure paterne cambiando solo un articolo: la Festa dei Papà».

Queste parole sono sintetizzate negli altri meme nel messaggio: «Per chi ne ha uno o più di uno, la festa del papà è la festa dei papà. Tante famiglie diverse, una sola festa per tutti».

Come dichiarato a Gaynews dal papà arcobaleno Gianni Tofanelli, si tratta di «un’iniziativa inaspettata e inclusiva, che mi ha lasciato favorevolmente sorpreso. È molto bello che dal mondo assicurativo, nel quale ho fra l’altro lavorato, arrivi un tale messaggio di valorizzazione e riconoscimento di ogni figura paterna».

Tags: festa dei papàfesta del papàgianni tofanellilgbtpapàpapà arcobalenopersone lgbtizurich
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